Oregon shelter gets a bright new face

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The Humane Society of Redmond began the new year with a new name.  As of January 2013 the shelter will be known as BrightSide Animal Center.  The high-save shelter underwent a rebranding to more closely reflect its mission to provide a center for “compassion, solutions and hope.”  Shelter manager Chris Bauersfeld says the name change was necessary to reduce confusion about the organization, saying over half of those surveyed thought the rescue received funding from the Humane Society of the United States or was affiliated with Bend’s Humane Society of Central Oregon, neither of which is the case.  The Ad Federation of Central Oregon selected BrightSide as its Public Service Campaign for 2012 and spearheaded the rebranding. 

BrightSide Animal Center operates at one of the lowest costs per animal in the state while maintaining one of the highest save rates in the nation — 98 percent in 2012.  The new BrightSide website will be live March 2012.  Follow the shelter on Facebook or on Twitter @BrightSideAC.